Cookies Policy

Deadly Submarine Cookies Policy

Like many other websites on the internet, Deadly Submarine uses cookies for performance and analytical purposes. Please read the following cookie policy for full details:

1. What are cookies?

A cookie is small data file, usually in text format, that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions (such as clicking on a button or which pages you visited) and your preferences (such as font size, login details, language or other display preferences) over a period of time.

2. Types of cookies

There are many types of cookies. Please find below an outline of the main types of cookies used by websites:

Session cookies are set for a short period of time, usually the length of a browsing session. This means that when you access a website for the first time, the cookie will be stored as you navigate through the various pages of that specific website.

For example, if you log in to a website, you will stay logged-in as you browse the different pages of that website. When you close the browser, that cookie will no longer be stored on your device and you will have to log in again the next time you visit. Session cookies can, however, remain on your device if you navigate between websites within the same browsing session.

Persistent cookies, as the name suggests, can be set for much longer than a session. When you restart your device, persistent cookies may still be present on your device. These cookies are given an expiry date, after which the cookie will be destroyed. This is entirely at the discretion of the creator of the cookie — it could, in theory, be many years into the future.

Persistent cookies can also be used to track visitor behaviour as they move around the website. This can then be used to modify the website to suit the needs of the visitors, for example collecting geographical data to ensure the website is presented in an appropriate language. Such practices are known as 'web analytics' and there are various technologies available to website owners to help them engage in this practice.

Cookies developed by the website on which they are used are known as first party cookies. These cookies are set or retrieved by the website whilst you are visiting it, so cannot normally track or pass data to another site. They can, however, collect data which can be shared or sold by the website owner, but such use must be outlined in the website's privacy policy.

Cookies developed by any party other than the website on which they are used are known as third party cookies. They are usually placed in a website via scripts or tags added into the web page. Sometimes these scripts will also bring additional functionality to the site, such as enabling content to be shared via social networks.

For example, if you visit a website that has a Youtube video one of its pages, this has been included by the website owner using a piece of code provided by YouTube. YouTube will then be able to set cookies through this code and determine how you interacted with that video.

Online advertising is the most common use of third party cookies. By adding their tags to a page, which may or may not display adverts, advertisers can track a user (or their device) across many of the websites they visit.

This allows them to build up a 'behavioural profile' of the user, which can then be used to target them with online ads based around their 'calculated' interests.

3. How do we use cookies?

At Deadly Submarine, we use cookies to enable us to maintain the website's performance and for the purposes of web analytics. These cookies allow us to understand how our users interact with our website, such as when users click on buttons, what devices and browsers they use to visit the website, a user's geographical location when visiting the website, the websites users visit directly before they visit our website, what pages users visit on our website and how long users stay on any given page of our website.

We use that information to ensure the website performs in an optimum manner for all of our users. For example, if we know that the majority of our users access the website from mobile devices, we can ensure that our website performs correctly when visited on those devices.

Whilst we will set some first party cookies for the purposes set out in this cookie policy, we will also use third party cookies for the purposes set out in this cookie policy too. Some of these cookies may be session cookies that expire when the browser is closed and some of them may be persistent cookies that last for a long time.

4. What cookies do we use?

Please find below a list of first party cookies used by Deadly Submarine:

Cookie Name Cookie Purpose Cookie Duration
accept-cookies Allows website to know when a user has agreed to the cookie policy and prevents the privacy pop-up from appearing after acceptance. End of browser session.
Fig 1 — First party cookies set by Deadly Submarine.

Please find below details of third party cookies used by Deadly Submarine:

Google Analytics

This website uses Google Analytics to help analyse and understand our users for the purposes set out in this policy. For more information about Google Analytics, please visit their website here.

For details of how Google Analytics uses cookies and their privacy policy, click here.

Google Analytics may set the following cookies:

Cookie Name Cookie Purpose Cookie Duration
_ga Used to distinguish users. 2 years
_gid Used to distinguish users. 24 hours.
_gat Used to throttle request rate. 1 minute.
AMP_TOKEN Contains a token that can be used to retrieve a Client ID from an AMP Client ID service. 30 seconds to 1 year.
_gac_ Contains campaign related information for the user. 90 days.
_ _utma Used to distinguish users and sessions. 2 years from set/update.
_ _utmt Used to throttle request rate. 10 minutes.
_ _utmb Used to determine new sessions/visits. 30 minutes from set/update.
_ _utmc Set for interoperability with urchin.js. End of browser session.
_ _utmz Stores the traffic source or campaign that explains how a user reaches a website. 6 months from set/update.
_ _utmv Used to store visitor-level custom variable data. 2 years from set/update.
Fig 2 — Third party cookies set by Google Analytics.

5. How to control cookies

There are a number of ways for you to manage cookies. You can enable cookies, clear cookies, prevent cookies, delete cookies and block cookies at your will. You can accept all cookies used by this site by clicking 'I Accept Cookies' on the cookies notification pop-up presented to you by Deadly Submarine.

In addition, by using this website, you are expressly agreeing to our use of cookies as set out in this policy.

If you wish to partially or wholly clear, remove, delete or block cookies, some aspects of this website's performance may deteriorate as a result of any such action. For example, such action could result in the cookies notification pop-up appearing at the top of every page you visit on our website, as we will not be able to analyse your previous interactions with that notification.

For information on how to control cookies on some of the most popular web browsers, please click on your browser below:

Google Chrome

Internet Explorer (IE)

Firefox

Safari

If you use a browser that is not listed above, you can email us at contactus@deadlysubmarine.co.uk to suggest a further guide for controlling cookies.

By using our website, or by accepting our cookies policy notification, you are expressly agreeing to this cookie policy.